Ingredient Transparency - What's in them and what isn't?

Ingredient Transparency - What's in them and what isn't?

INGREDIENT TRANSPARENCY - WHAT’S IN THEM AND WHAT ISN’T! 

Every pet parent wants the best for their pet and that includes providing them with the best health and nutrition. We as pet parents have every right to be curious to understand more about what we feed our pets and demand clarity when required. However, pet food manufacturers must also play an essential role in being more honest and open about what goes in the food and what doesn’t. 

Ingredient transparency goes a step beyond clean labels, specifying where ingredients come from, how they are sourced, the environmental impact of a company and more. Being transparent is vital to understand the food supply chain and all the ingredients used in the products and whether they are classified as “clean” or not. One such company that has taken the initiative to be transparent with their consumers for the welfare of pets is Champion Pet food, manufacturers of Orijen and Acana. They are the first manufacturer in the industry to create a Transparency Council, a special unbiased group of third-party experts and Pet Lovers, who have access to each step of Champion’s product creation process. This group then provides the public with regular reporting on their experiences through articles written by them as well as participating in various media interviews. The committee members also have a dedicated page on the Champion website where their journey is recorded. 

Dr. Clayton Greenway, DVM, of Toronto, Ontario, Canada; Andrea Coffman from Oklahoma; April Scott of the greater Toronto area; and Dr. Shawn Messonnier, DVM, from Plano, Texas are the four inaugural members of the Champion Transparency Council.

Champion take pride in themselves for all the care that goes into all Orijen and Acana recipes. The teams at their Canadian NorthStar kitchen in Edmonton use comprehensive, industry-leading food safety systems to ensure the foods are the highest quality. Their testing procedures begin from the moment ingredients enter the kitchens and continue throughout production and packaging. All of their recipes contain high animal protein inclusions with a balance of fruits, vegetables and botanicals sourced from ethical ranches, farms and fisheries surrounding their NorthStar kitchen.

While proper formulation and processing are essential to create nutritious pet food, quality really begins at the source – the suppliers. For over 20 years, Champion has focused on building a network of trusted relationships with suppliers near its Canadian NorthStar kitchen in Edmonton. They only work with a specially curated group of suppliers who uphold our strong commitment to quality, food safety and sustainability. Every supplier is expected to meet strict standards of product quality and maintain consistency. Champion believes that the pet food industry is now entering a new era of being transparent with consumers – where the source of the ingredient is as important as the ingredient itself.

Shop Biologically appropriate Orijen and Acana Pet food.